Klassify Declassified
Walking through the door as a new employee of The Compliance Guys on 2nd August and being told that the development of a company’s prize possession was in my hands was a bit a daunting. With experience in working with many poor compliance systems in a previous role, I had ideas but knew it would take time to find out how the system works, how it could be improved and get to grips with who exactly was meant to be using the system and the why they weren’t. My first impression of Klassify was that it looked ‘the business’, there were a few bugs but nothing that couldn’t be sorted. But the main thing I noticed was that only two motor dealers from the twelve that were enrolled were using it, and they weren’t using it the way they should be! Once I had established that the main reason for dealers not using the system yet was that they didn’t remember their log ins, I went about sending them their details and trying to find out what they wanted to see from the system. One thing that stood out was that everyone wanted a simple to use system that kept them compliant but didn’t interfere with a simple sales process that ensures customers and staff are happy and fully engaged. Once I had shown each dealer the process from setting the customer up to sending out the invoice, they all remarked on how easy it was to use. Result! With each dealer, there has always been new feedback but only to add little details such as search bars on the dashboard to show how many sales/how much commission/Average APR over a certain period and the layout of the invoice. Dealers have been impressed with the ease of how to use the video-based compliance training system within Klassify for all their staff and the amount of compliance documents available to them at the click of the mouse. Whilst providing support and advice to each user, in the background the system developer was working hard on the main showpiece of Klassify, The Test Drive app. Enabling dealers to start their sales process with a picture of the customers driving licence, it helps with logs of test drives and transfers information over to Klassify ready for when a sale or finance application needs to be processed. An application of this magnitude didn’t come without its teething problems but after trialling it between colleagues and some early adopter dealers, it was ready to launch to the masses. Again, the feedback has been fantastic with users impressed with how the scanning function works and how quick the process is. These businesses now have a tool that compliments their customer journey and adds value rather than putting up barriers to sale. With 40 dealers now added to the system, nearly 100 individual users and over 350 customers served compliantly, this is just the start of the Klassify journey as we continue to listen to what our dealers need. Watch this space as we move into the new year with finance processing integrations and broker/retailer/contract hire versions of Klassify on the horizon.