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Our latest episodes
£500K FRAUD & A MURDER CONVICTION: INSIDE MOTOR FINANCE WITH DSG’S LAURA JONES
In this explosive episode of How It Is, Jon is joined by Laura Jones from DSG to uncover the jaw-dropping reality of today’s motor trade. From a £500k fraud case and a murder conviction, trying to get FCA authorised? Laura reveals what really happens behind the scenes of the motor finance world.
We dive deep into compliance, dealer onboarding, and the challenges of fraud prevention in an industry evolving faster than ever. With insights into how tech is changing the game, Laura opens up about DSG’s rigorous vetting process, why social media is essential in modern sales, and how the Consumer Credit Act is outdated and causing chaos.
SHE SAID NO. HOW DSG TRANSFORMED FINANCE FOR INDEPENDENT DEALERS – LAURA JONES
When DSG approached Laura Jones to lead a bold new division focused on independent dealers, her answer was simple: “No.” But what followed was a total game-changer for car finance. In this episode of How It Is, Laura reveals how she went from a reluctant leader to becoming a part of building DSG Connected, a powerhouse division that reshaped how independent car dealers access finance and handle compliance.
We dig deep into Laura’s motor trade journey, the dramatic difference between franchise and independent dealerships, and why traditional car finance was failing the industry. She opens up on leadership struggles, building a high-performing team, and how DSG now leads with compliance-first thinking to support over 300 deals a month.
ARE SCHOOLS FAILING OUR KIDS? 2B ENTERPRISING ON REAL-LIFE SKILLS & THE FUTURE OF EDUCATION
Are Schools Failing Our Kids? In this episode of How It Is, we sit down with Jayne Brewer from 2B Enterprising to ask the big question: Is the education system preparing children for life or just for exams?
2B Enterprising is working directly with schools to enhance the academic journey by delivering real-life skills that often get left out of the curriculum. They understand that schools only have so much time in the day, so they’re helping fill the gaps with practical learning that prepares children for the real world.
From resilience and emotional intelligence to financial literacy and enterprise education, Jayne shares how their Adventures in Honeywood program is helping young learners gain the confidence, creativity, and skills to thrive, not just academically, but in life.
If you’re a parent, teacher, business leader, or anyone who cares about the future of education, this is a must-listen episode.
BUILDING YOUNG ENTREPRENEURS: 2B ENTERPRISING’S MISSION IN UK SCHOOLS
2B Enterprising is on a mission to build the next generation of entrepreneurs starting in primary school. In this episode of How It Is, we sit down with Jayne, one of the powerhouses behind Bumbles The Adventures in Honeywood, to explore how enterprise can be introduced into the curriculum in education, transforming classrooms across the UK. From teaching 6-year-olds confidence and communication to showing them how to think like business leaders, Jayne’s work is closing real gaps in our education system with proven impact.
TRUST IS THE BEST MARKETING STRATEGY. BUT WILL AI KILL THE AGENCIES? – JON WILSON
Trust is the best marketing strategy. In this powerful episode of How It Is, we explore why trust has become the single most important factor in marketing and how consumers are now more likely to believe a TikTok creator than a traditional ad. As AI rapidly reshapes how products are found, recommended, and sold, we ask: are agencies still needed or is trust the only thing that can’t be automated?
If you’re in marketing, finance, or the motor trade, this is the ultimate reality check for how fast things are shifting and how you can stay ahead without losing what matters most: human connection.
HOW HE CONQUERED UK'S AUTOMOTIVE DIGITAL MARKETING? – JON WILSON
Dealers relying on Auto Trader alone are falling behind. In this episode, Jon Wilson from Social Tap shares how to supercharge your digital marketing using Google, Meta, and smarter lead generation strategies. If you’re in automotive or marketing and want results that actually convert, this one’s for you.
In this episode of How It Is, Nick and Jon sit down with Jon Wilson, founder of Social Tap, to unpack how he built one of the UK’s leading automotive-focused digital marketing agencies. Jon shares how he spotted a huge gap in the car dealership and brokerage space where traditional methods like AutoTrader dominated and digital strategies were lacking.
From humble beginnings to scaling a team and navigating rising ad costs, compliance changes, and client challenges, Jon reveals the reality behind growth, client fit, and marketing that actually drives results. He also discusses AI’s impact, shifting to freelancers, and why sometimes the best business decision is walking away.
THINK LIKE A FOUNDER: TRUTHS NO ONE TELLS YOU — ANGEL INVESTORS & STARTUP GROWTH W/ MATTHEW WESTAWAY
In this episode of How It Is, Nick and Jon sit down with Matthew Westaway, CEO of Voyc AI, to unpack truths no one tells you about investment, Angel Investors, Startup Growth and How to Think like a Founder.
You’ll hear what it really takes to transition from employee to entrepreneur, why most startups fail before they begin, and how to build a data-led business that grows without losing its soul. If you’re wondering when to scale, how to build the right team, or whether to take on VC funding this is your playbook.
